A by LB Lifestyle
Comfy first. Your style, your way.
Soft bras, panties and activewear in colours you will love, at prices that fit a student budget.
New to bras? Three easy steps.
For girls choosing their first bra, and for mothers shopping with them.
1MeasureTwo quick measurements with a soft tape. Our size finder shows you how.
2Pick a soft styleStart with a wire-free, slip-on bra in stretchy cotton. No hooks to worry about.
3Check the fitIt should feel snug, not tight. The band stays level and nothing digs in.
Shop A by category
Shop by your day
Tell us what your day looks like.
Find your fit in 2 minutes
Not sure of your size? That is normal. Our size finder walks you through it.
Find my sizePrivate delivery
Plain parcel, no product name outside. Inside Dhaka in [X] days, outside in [Y] days.
Delivery detailsA best sellers
For girls 13 and up
The First Bra Kit
[KIT CONTENTS, e.g. 2 soft bras + 3 panties] with a printed fit guide for mother and daughter.
Shop the kit
Let customers speak for us
[AVERAGE RATING] from [NUMBER] verified reviews by students and mothers
[RATING] out of 5
[CUSTOMER REVIEW TEXT]
Size bought: [SIZE]Fit: [TRUE TO SIZE]
[CUSTOMER NAME], [CITY]Verified buyer · [PRODUCT NAME]
[RATING] out of 5
[CUSTOMER REVIEW TEXT]
Size bought: [SIZE]Fit: [TRUE TO SIZE]
[CUSTOMER NAME], [CITY]Verified buyer · [PRODUCT NAME]
[RATING] out of 5
[CUSTOMER REVIEW TEXT]
Size bought: [SIZE]Fit: [TRUE TO SIZE]
[CUSTOMER NAME], [CITY]Verified buyer · [PRODUCT NAME]
From our journal
Bra School
Your first bra: a simple guide for girls and mothersWhen to start, what to choose and how it should feel.Read lesson
How to measure yourself in two minutesAll you need is a soft tape and a mirror.Read lesson
Sports bra or regular bra? When to wear whichThe right support for PE, games and everyday.Read lessonQuestions? Just ask.
There is no fixed age. If she feels she would be more comfortable with one, that is the right time. Our first-bra range starts from age 13.